FORT WORTH, Texas (October 26, 2018) — Black Rifle Coffee Company, a premium, small-batch, roast-to-order business that is owned and operated by troops veterans, has sealed a multi-year agreement to secure a difficulty nomination as a “Official Coffee” of Texas Motor Speedway.
Black Rifle Coffee Company will applaud a new partnership by a company’s troops birthright with a span of nationalistic events during this weekend’s AAA Texas 500 NASCAR Playoffs tripleheader during Texas Motor Speedway.
Military maestro Jarred “JT” Taylor, a business growth executive for a company, will open a activities by singing a National Anthem before to a start of Friday night’s JAG Metals 350 NASCAR Camping World Truck Series Playoff competition during Texas Motor Speedway (7:30 p.m. CT, TV: FOX Sports 1).
Taylor served in a United States Air Force for 14 years in a accumulation of positions before separating from a troops bend in late 2017. He served dual tours in Iraq, a latter in 2007 in support of a 82nd Airborne Division where he warranted an AFCOM/Valor device for drastic actions on a battlefield. Later in his career, Taylor became a Tactical Air Control Party Specialist tech propagandize instructor and graduated some-more than 350 students during his 4-year tenure.
“Having spent roughly a decade and a half in a troops during wartime, being means to be a one comparison to sing a Star-Spangled Banner during an eventuality of this bulk is zero brief of astonishing,” pronounced Taylor. “I am even some-more vehement doing this for NASCAR since of their fanbase and their unmatched honour for a republic and a uniformed services. This is a really unapproachable try for me.”
The RE/MAX Skydiving Team will perform a organisation dive into a trickery with a American dwindle during Sunday’s pre-race activities for a AAA Texas 500 Monster Energy NASCAR Cup Series Playoff race. (2 p.m. CT, TV: NBC Sports Network).
In further to a “official” status, Black Rifle Coffee Company will accept a series of branding resources during a world-renowned motorsports facility. Among a highlights are a branded benefaction mount on a confluence and a Fan Zone arrangement area that will concede for sampling and product introductions to competition fans. The coffee will be featured in a infield media core via competition weekends.
Fans will have a event to try a several roasts that are named to simulate a troops credentials of owner and CEO Evan Hafer, including AK-47Espresso Blend, Just Black Coffee Roast, and Freedom Roast Coffee, among others.
All coffee products are accessible in whole bean and belligerent varieties, trimming from 12-ounce packages to 5-pound bags; name roasts are also accessible in single-serve “coffee rounds.” The fry profiles come in light, medium, dark, and additional dark, along with dual decaf selections and cocoa.
The association also facilities a Black Rifle Coffee Club, where members sequence a volume and blends that fit their needs during a specifically ignored price. The coffee is shipped directly to their home each month.
— Texas Motor Speedway —