We’re large Fuglen fans here during Sprudge, following a code from a roots in Oslo to a twin home in Tokyo, with an occasional New York City pop-up in-between. But a new corkscrew by Instagram had us agog during where a brand’s Tokyo group are headed with packaging, anchored by a work of Norwegian contemporary artist Bendik Kaltenborn, whose work has seemed in The New Yorker, The New York Times, Le Monde, The Washington Post, and in a new pattern partnership with Aēsop skincare.
Part large city deco, partial bunga-zoom Italian mod, with a healthy sip of Cuban-born artist Antonio Prohías thrown in for good magnitude (he’s a creator of Spy vs. Spy), Bendik’s work for Fuglen is stirring comic art in a coffee context. To learn some-more about a story behind these bags we spoke with Kenji Kojima, manager of Fuglen Tokyo.
As told to Sprudge by Kenji Kojima.
Tell us a bit about your company.
Fuglen was determined in Oslo behind in 1963, and afterwards non-stop a initial unfamiliar bend in Tokyo in 2012. We also run a possess roastery, Fuglen Coffee Roasters, that was determined 2 years after that, in 2014. We are not usually a unchanging coffee emporium that usually serves coffee; we also sell Norwegian and Scandinavian selected furniture, and offer some “real” cocktails in a night time.
When did a coffee package pattern debut?
We have been operative with a package pattern given 2015, and finally launched it during a Fuglen Coffee Roasters’ 2nd anniversary in Sep 2016.
Who designed a package?
The package is designed by a Norwegian illustrator, Bendik Kaltenborn, who is a good crony of ours.
What coffee information do we share on a package?
Name of a coffee region, origin, variety, process, elevation, tasting profile, fry date.
What is this magical, puzzling quadruped on a front of a package?
The impression illustrated on a package is a parrot called Jacko, that was a genuine parrot kept in enclosure during Fuglen Oslo from 1963 until 1985. It is a story-based illustration, where Jacko is celebration coffee and visiting opposite coffee producing regions.
Where is a bag manufactured?
Tokyo, Japan.
What form of package is it?
The package is done of a element kind that reminds of washi (Japanese normal paper). It comes with a zip lock, and has a valve that allows atmosphere out of a bag. Each package is 200g.
Is a package recyclable/compostable?
Unfortunately, a stream package we have is not recyclable. Japan is behind in environmental issues, and therefore it is formidable to obtain recyclable bags here in Japan. However, we are formulation to switch a bag into recyclable/compostable within a year.
Where is it now available?
The bag is accessible during Fuglen Tokyo, Fuglen Oslo, and several coffee shops especially in Tokyo, though also in other prefectures opposite Japan as well. It is also accessible during our online store.
Company: Fuglen Coffee
Location: Tokyo
Country: Japan
Design Date: September, 2016
Designer: Bendik Kaltenborn
Nice Package is a underline array by Zachary Carlsen on Sprudge. Look during more nice packages here.