From a outward of a store on First Avenue and University Street in downtown Seattle, a green-mermaid Starbucks trademark is as informed as ever. But inside this Starbucks coffee shop, something new is going on.
On Tuesday, Starbucks is opening one of a unchanging stores during this bustling intersection — though with a further of a imagination new setup that will offer Starbucks’ high-end Reserve coffee beans, brewed with methods including pour-over, siphon and coffee press.
It’s what Starbucks is job a Reserve coffee bar, located in one of a traditional, “core” stores.
Starbucks has rolled out a judgment in 20 stores in a few U.S. cities, and an additional 26 internationally. This is Seattle’s initial core store with a Reserve bar.
Eventually, Starbucks aims to implement such Reserve bars in a fifth of all a stores.
The pierce comes as Starbucks focuses some-more courtesy on a reward finish of coffee to grow a empire, while sales expansion during a determined stores has slowed down a bit this past year.
Indeed, Howard Schultz, Starbucks’ authority and CEO, is stepping down from that position in Apr and will concentration on flourishing a company’s reward businesses.
Those businesses embody a Roasteries, a expanded showpieces that fry a company’s premium, small-lot Reserve coffee beans and offer Reserve coffees with a several brewing methods. Food during these Roasteries will be baked on-site by Italian high-end bakery Princi, that Starbucks bought into final year.
Another new judgment Starbucks is rising is Reserve stores. These stores, sized between a Roasteries and normal stores, will offer a reward Reserve coffee drinks, with a several brewing methods, along with Princi food. The initial of these Reserve stores will open in Chicago this summer, with a association planning to open 1,000 of them over time.
Those Reserve stores are opposite from a core stores-with-Reserve bars like a one Starbucks is opening during First Avenue and University Street. At these stores, unchanging Starbucks drinks — such as Frappuccinos and flavored lattes — will be on a menu, as good as a higher-end offerings from a Reserve bar. Food will be from La Boulange’s recipes.
At a downtown Seattle cafe, a Reserve bar apportionment of a store is on one end, while a other finish of a long, crooked opposite offers a normal menu. The opposite here is reduce than is standard during a core Starbucks store — creation it easier for baristas to correlate with customers.
Meanwhile, a prices for Reserve bar drinks are typically higher.
A core-store latte, done with Starbucks’ classical espresso fry and varying from 12 to 16 ounces, ranges in cost from $2.95 to $4.25. A Reserve bar latte ranges in cost from $4 to $5.50 for 8- to 24- unit drinks.
There are even spendier Reserve bar beverages. Drinks done around a siphon process — that pairs soak and opening filtration — cost $10 for a 12-ounce cup. Those brewed around a Chemex process — featuring pour-over in an hourglass-shaped borosilicate potion enclosure — cost $7.50 to $11.50.