There were tough lessons to be schooled from a failures of Crystal Pepsi, Zima, and other casualties of a clear-beverage breakthrough of a 1990s. But what if a see-through coffee was some-more than a novelty? What if it supposing an actual, discernible benefit?
We’ll shortly find out. UK-based distributor CLR CFF recently launched a bottled product, Clear Coffee, that claims to be a world’s initial pure coffee. Sold in 100 ml bottles, any contains 100 mg of caffeine and promises to offer a season of Arabica coffee beans though a intensity for blemish of tooth enamel.
How CLR CFF removes a pigment that causes yellow dirty on teeth from a beans stays a mystery. The association claims a exclusive routine that hasn’t been used before, and positive The Evening Standard that it’s an wholly physical, chemical-free process.
Employees during a news opening Metro were means to test-taste samples of a beverage. One found it “very drinkable,” while another claimed it was suggestive of “water, though with an aftertaste of coffee.”
Clear Coffee is now accessible during Whole Foods and Selfridges Co. in a UK. Curious U.S. consumers can squeeze a two-pack online for $7.50, though restricted shipping costs (roughly $19) competence have them holding off until it reaches internal shelves.
[h/t CTV News]