DALTON TOWNSHIP, MI – What was going to be a 150-square-foot storefront with a integrate freezers for Ice Box Brand ice cream bars has developed into most more.
The Ice Box Brand Factory Store now incorporates a workman ice cream bars, scooped Country Dairy ice cream, Jones Soda floats, homemade bakery items, torte ice cream cakes, shirts, fro-yo dog treats and a full coffee emporium charity internal Schooner Coffee Roaster products.
“People got unequivocally vehement about it,” said Chris Morin, owners and owner of Ice Box Brand, an ice cream bar manufacturer. “It seemed like it would be a beating if we only had a integrate freezers.”
The bureau store is located in about 800 block feet that was creatively meant for production, Morin said. There are 3 kitchens; one for ice cream bar assembly, one for dipping and one for baking and rentals to start ups.
Ice Box Brand bars are characterized by their singular cookie layers, homemade chocolate covering and Country Dairy ice cream. The torte cakes are a spinoff of a bars. They’re done though sticks and in a figure of pieces of cake with a softer chocolate so a folk can cut by them.
There are some-more than 30 flavors of ice cream bars, and any one is accessible during a bureau store in mini ($2), full distance ($5) or torte ($3 per slice). The mini bars can be purchased in bulk bags of 12 for $16. Mini bar present boxes are accessible for $17.
See what 15 new flavors Ice Box Brand will sell during designed storefront
“Pretty most all we get here, we can’t get anywhere else,” pronounced Morin, who went to culinary propagandize and spent 24 years in a grill business. “I like to be singular and opposite and do what no else is doing.”
He is especially vehement about a coffee emporium aspect of a storefront, that is charity normal coffee and espresso drinks, such as lattes and mochas – though business can supplement a twist. Any non-fruit ice cream bar can be done into a drink. The Turtlelicious bar translates into an iced latte with chocolate and caramel.
“We wanted to have a torpedo coffee shop,” Morin said.
However, growing the Ice Box Brand indiscriminate business is still a categorical goal, he said.
“This only enhances and represents a brand,” Morin pronounced of a factory shop. Even during a store, a bars are outselling everything.
The bars have been available in stores for a while, and that business is flourishing rapidly, he said. More than 25 stores have been combined in a past month, putting the total over 100. They will shortly be in name Blarney Castle preference stores adult to a Traverse City area.
Still, a bureau store will offer some-more flavors than other retailers, and a singular knowledge with indoor and outside seating and a country atmosphere.
The store is open 8 a.m.-5:30 p.m. Monday-Thursday, 8 a.m.-8 p.m. Friday and 11 a.m.-8 p.m. Saturday. There will be extended hours during summer.
At 4207 Whitehall Road, a store is across the travel from Dog Star Ranch and down a highway from Michigan’s Adventure.
Ice Box Brand was founded in 2012. It was made at The Starting Block incubator kitchen in Hart until it moved to a Whitehall industrial park in 2014. Production during 4207 Whitehall Road started during tumble 2016.