Melia Robinson/Business Insider
On a new coffee run in a Bay Area, we learned not all Starbucks stores are combined equal.
Most stores make we wish to steep in and steep out, with their fluorescent lighting, lack of comfort seating, and swarms of cranky, under-caffeinated customers. A Reserve bar is different.
Last year, the big-box coffee sequence announced an enlargement of a reward brand, Reserve, with 1,000 new coffee bar locations opposite a US in 2017. The bars turn a protocol of grabbing a crater of coffee into an experience. Baristas ready small-batch coffee regulating a accumulation of odd methods, like siphon brewing. They also sell coffee flights and cold-brew floats.
I visited a Starbucks Reserve bar in Redwood City, California, an outpost of Silicon Valley. Here’s what it was like — and what it cost me.