The product name, and a product itself, have left many confused.
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For some reason, a lady in Lithuania invented a coffee to be consumed by dogs. If that’s not shocking enough, a brand’s name is “Rooffee” — that sounds uncomfortably identical to a condensed tenure for barbarous date-rape drug rohypnol, also famous as “roofie.”
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Unfortunately, this is not a joke. According to Rooffee creator and former indication Agota Jakutyte, a branding is simply a unhappy accident.
“Maybe since we do not watch TV, or review a internal papers, we haven’t listened about roofie before,” she told Vice in an email. “I simply total ROOTS + COFFEE… That’s how a name ROOFFEE was born.”
Twitter is not here for this.
“I’m gonna go forward and opinion this as ‘Worst Product Name of a Year,’” @TotallyGeeky wrote.
Some other users suggested a punny, reduction argumentative product name: “Pawfee.”
HOW ABOUT SOMETHING THAT ACTUALLY WORKS LIKE “PAWFEE”
— [ screeching ] (@freebasecatnip) October 26, 2017
To residence a apparent fact that coffee is not healthy for dogs (it can satisfy vomiting, means seizures, and even kill your pet), Rooffee does not indeed enclose any. It is done with spices and vegetables, including dandelion root, hawthorn, chicory, burdock, and carrots. The product’s press recover claims that this recipe will yield improved digestive and defence systems, a stronger heart, and healthier skin. It can even be consumed by humans.
Jakutyte told BuzzFeed that she does intend on changing a name of her product. That’s substantially a good idea.