Confluence Coffee Co. has rebranded to Convergent Coffee Co. as it prepares to launch nationally. (Convergent)
Confluence Coffee Co. has rebranded to Convergent Coffee Co. as it prepares to launch nationally. (Convergent)
RICHMOND, Va. — Aiming to equivocate a dispute with a brewer of another sort, a internal coffee builder has altered a name as it prepares to enhance a drift nationally.
Confluence Coffee Co. has rebranded to Convergent Coffee Co. The Richmond-based brewer, that specializes in canned nitro cold-brewed coffee, is scheming to enhance a placement footprint to a west, where it came opposite a business with a identical name, RichmondBizSense.com reported.
CEO Steve Ball pronounced a association was contacted progressing this year by Confluence Brewing Co., a Des Moines, Iowa-based qualification beer-maker.
“They sent a minute saying, ‘Hey, we have this trademark,’” Ball said. “I consider they did us a favor. If we scaled nationally with a name ‘Confluence,’ it’d have been a bigger issue.”
Ball pronounced conjunction association went to justice over a matter. In early August, his association debuted as Convergent Coffee. Its heading stays a same.
“We’re happy with where a name is now … The branding’s been really clever on a pattern side,” Ball said.
Convergent filed an focus to heading a name with a U.S. Patent and Trademark Office, that Ball pronounced it expects to accept in early 2018. Local law organisation Graybill, Lansche Vinzani has been aiding a association in a process.
Convergent’s 2018 skeleton aren’t singular to locking down a name. Ball pronounced a placement will cranky a Mississippi River and start scaling nationally. The organisation now distributes to 350 locations in a Mid-Atlantic, Northeast and Midwest.
“We’re already lined adult to double a store count we’re during now,” Ball said.
He pronounced Convergent has brought in outward investors and is completing a Series A turn of financing, though did not divulge sum about a collateral raise.
“That collateral will concede us to (expand),” he said. “Our investors are from all over, with a series in Richmond.”
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