As a world’s second largest coffee exporter, Vietnam knows a coffee. The nation is famous for a thick, complicated decoction honeyed with precipitated milk.
Vietnamese coffee drinks are brewed with robusta beans, that have a sharper, sour season and aloft caffeine calm than some-more amiable arabica beans. Robusta beans are accessible all over Vietnam, since arabica beans are served in many Western coffee outlets.
The center category is flourishing in Vietnam, and a marketplace for specialty coffee and tea shops in Vietnam is value some-more than $1 billion, according to Euromonitor International.
Local Vietnamese bondage are expanding faster and behaving improved than their general counterparts. Local bondage assign reduction for coffee, adjust some-more fast to new trends and have a outrageous footprint.
Australian sequence Gloria Jean’s Coffee exited Vietnam in 2017. Among a general bondage perplexing to grow in Vietnam, Starbucks stands out, notwithstanding a high cost tag.
“We celebrated that Coffee Bean Tea Leaf has not been doing good in Vietnam,” pronounced Grace Chia, comparison researcher during Euromonitor International. “Coffee Bean is not as affordable as internal players like Highlands Coffee, and [it doesn’t] offer a anniversary drinks or … special events that Starbucks has that justifies a reward cost point.”
That creates Vietnam a primary aim for general enlargement for tellurian chains. But tellurian coffee bondage are struggling in Vietnam.
What are general coffee bondage doing to mount out in Vietnam? Watch a video above to find out how they’re competing in a $1 billion market.
Watch more: