DENVER — Alta Convenience Stores has revamped a coffee module by a new partnership with Keurig Dr Pepper, a owners of Green Mountain Coffee Roasters.
Rolling out are Green Mountain Coffee Roasters branded coffee bars and new coffee varieties, including Green Mountain Dark Magic, Single Origin Fair Trade Colombia Select, Colombian Decaf, Revv No Surrender, and anniversary options such as Pumpkin Spice, Toasted Marshmallow Mocha and Island Coconut. The reset also includes new Green Mountain Coffee Roasters buttons and hats for store employees and Green Mountain signage via a stores.
The preference helps to prove a tastes that core consumers and millennials are looking for, a association said.
“We wanted to take a coffee module in another direction,” Maurine DesJardine, selling manager for Pester Marketing Group, owners of Alta Convenience Stores, told CSP Daily News. “We met with folks who pronounced they could assistance us rebrand, though given we’re so widespread out, we wanted to have a inhabitant code that people knew. People see Green Mountain Coffee Roasters and are informed with it.”
While meant for all customers, a coffee revamp is generally dictated to move fuel consumers inside a store, a association said. Alta Convenience locations will offer limited-time anniversary coffee flavors and coffee promotions via 2020.
“At Keurig Dr Pepper, we’re dedicated to assisting preference stores turn a reward branded libation end with Green Mountain Coffee Roasters, and a partnership with Alta Convenience helps us do only that,” pronounced Patricia Riddle, clamp boss of sales, divided from home, for Keurig Dr Pepper.
Burlington, Mass.-based Keurig Dr Pepper is a heading retailer of soothing drinks, specialty coffee and tea, water, juice, and mixers. The association has some-more than 125 owned, protected and partner brands, including Green Mountain Coffee Roasters, Canada Dry, Snapple, Bai, Mott’s and The Original Donut Shop.
Denver-based Pester Marketing Group operates scarcely 120 Alta Convenience Stores in Colorado, Kansas, Nebraska, New Mexico and Washington. Pester provides motor-fuel products underneath several inhabitant and informal brands, including Conoco, 76, Phillips 66, ExxonMobil, Shell and Alta Fuels. Alta is No. 58 on CSP’s 2019 Top 202 ranking of c-store bondage by sum series of company-owned sell units.