Specialty Coffee Roaster Brings Sustainably-Sourced Coffee To Your Doorstep While Supporting NPR’s Mission
MAY 7, 2020 – WASHINGTON, D.C. and DURHAM, NC – NPR and Counter Culture Coffee are vehement to deliver a NPR Coffee Club, a new coffee subscription use that brings roasted-to-order whole bean coffee to your home and supports NPR’s mission. NPR has collaborated with Counter Culture Coffee, a specialty coffee spit formed in Durham, NC, who will boat high-quality and sustainably-sourced coffee to NPR listeners around a country.
Counter Culture has been a personality in a specialty coffee space given their early days. Each coffee that is accessible on nprcoffeeclub.org has an start story, where readers can learn some-more about that specific coffee and partnership Counter Culture has opposite a value chain. The spit was one of a initial to tell an annual Transparency Report that goes in-depth on their joining to sustainability and cost transparency.
NPR Coffee Club subscriptions offer a rotating preference of Counter Culture Single Origin and signature blends as whole bean coffee. NPR subscribers will be offering product exclusives including a rotating Single Origin disdainful as partial of a NPR two-bag subscription. In addition, NPR fans can squeeze whole bean coffee outward of a subscription module including Single Origins, signature blends, singular releases, and Single-Serve products.
All subscriptions and particular purchases are roasted-to-order with a commission of all coffee sales and subscriptions going to support NPR programming.
As partial of a subscription program, NPR Coffee Club members accept a 5% bonus on unchanging pricing when they pointer up, and giveaway shipping. Members select how most of Counter Culture’s coffee they’d like each 1, 2, 3 or 4 weeks. All members accept a giveaway NPR Coffee Club finish pin as a acquire gift.
“We are anxious to work with NPR on this sparkling initiative. For 25 years, Counter Culture Coffee has been focused on providing well-developed coffee experiences. This partnership allows us to prominence a joining to quality, sustainability, and education; values that closely align with NPR and their constant listeners,” pronounced Brett Smith, President and Founder of Counter Culture Coffee.
Counter Culture and NPR will be mouth-watering Coffee Club members to join a review over on @nprcoffeeclub and demeanour brazen to pity coffee practice with people opposite a nation during these times.
“NPR is unapproachable to offer listeners a new approach to support NPR’s goal while experiencing tasty coffees from around a world,” pronounced Jane Scott, Director of Consumer Products during NPR. “NPR listeners are extraordinary and adore to know a story behind a story. They’ll be means to do this when they join a NPR Coffee Club, given it will teach and surprise members about a history, culture, and origination of coffee.”
This year outlines a 25th Anniversary of Counter Culture Coffee. In further to sustainably sourcing and roasting coffee, a association is committed to educating coffee professionals and consumers by veteran curriculum, hands-on training and open tastings during thirteen Training Centers from seashore to coast. NPR Coffee Club members will have special entrance to Training Center events and a accumulation of online educational content—including a renouned Brewing Guides, finish with videos display how to decoction during home and a Coffee Taster’s Flavor Wheel, an interactive apparatus to learn a accumulation of flavors viewed in coffee.
NPR has a long-standing tradition of peculiarity stating and explanation that connects their listeners to a universe during large. Supporting a NPR Coffee Club brings we implausible coffee and helps support NPR’s goal of formulating a some-more sensitive open that is challenged and invigorated by a deeper bargain of ideas.
To learn more, greatfully revisit a NPR Coffee Club website: https://nprcoffeeclub.org.
Follow @nprcoffeeclub on Instagram and Twitter to stay present on events and opportunities.
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ABOUT NPR:
NPR’s severe stating and unrivalled storytelling bond with millions of Americans each day — on a air, online, and in person. NPR strives to emanate a some-more sensitive open — one challenged and invigorated by a deeper bargain and appreciation of events, ideas, and cultures. With a national network of award-winning reporters and 17 general bureaus, NPR and a Member Stations are never distant from where a story is unfolding. Listeners can find NPR by tuning in to their internal Member stations (npr.org/stations), and now it’s easy to listen to a stories on intelligent orator devices. Ask your intelligent orator to, “Play NPR,” and you’ll be tuned into your internal Member station’s live stream. Your orator can also entrance NPR podcasts, NPR One, NPR News Now, and a Visual Newscast is accessible for screened speakers. Get some-more information during npr.org/about and by following NPR Extra on Facebook, Twitter and Instagram.
ABOUT COUNTER CULTURE COFFEE:
Since a first in 1995, Counter Culture has been a relentless office of coffee soundness by a loyalty to genuine environmental, social, and mercantile sustainability and a joining to formulating cutting-edge coffee people. For some-more than dual decades, Counter Culture has been a colonize of coffee peculiarity and sustainability. Their coffee dialect continues to favour relations with growers and organizations around a universe in sequence to build trust, urge quality, and encourage transparency. In further to providing well-developed whole-bean, creatively roasted coffee, Counter Culture trains coffee professionals and hosts open tastings opposite a nation during their 13 Training Centers with locations in New York, NY; Chicago, IL; Boston, MA; Washington, DC; Asheville, NC; Atlanta, GA; Charleston, SC; Emeryville, CA; Los Angeles, CA; Seattle, WA, Dallas, TX; Miami, FL; and a domicile in Durham, NC. Served in some of a country’s tip restaurants, Counter Culture Coffee is accessible in coffee shops, specialty grocers, and online during counterculturecoffee.com. Counter Culture also hosts practical coffee tastings and coffee chats around instagram.
MEDIA INQUIRIES:
NPR: Isabel Lara, ilara@npr.org
Counter Culture Coffee: Deena Siegelbaum, ds@deenaco.com