What does it take to sequence a elementary crater of coffee, eh?? The answer in Great Britain appears to be “a fuck of a lot.”
Leo Burnett London done use of a overly strict informative impulse to “gently travesty civic hipster coffee culture” in a new McDonald’s debate that competence as good run with a tagline “We Have The Beans.”
This reminds us of that time we spent some-more than dual weeks in Italy, and a coffee we had when we got behind home was a best thing ever.
And yeah, we totally don’t get because everybody has to sequence some uncanny pumpkin latte mini-shot espresso surfaced with cinnamon piquancy or whatever. A elementary coffee will suffice.
Creative executive Matt Lee said, “We’re reminding people that if you’re simply after a good tasting crater of coffee, though a fuss, afterwards McDonald’s is a place for you. If we cite an artisanal Amazonian blend, served with a gossip of yak’s divert in a reclaimed jam jar, afterwards we competence wish to go somewhere else.”
LOL, though afterwards when has McDonald’s ever been famous for a coffee?
Also kind of peculiar that an ad decrying hipsters picked Madness for a subsidy track. Maybe even a simple bros in London fall for that old-school ska flavor.
CREDITS
Creative Director: Matt Lee and Pete Hayes
Art Director: Matt Lee and Pete Hayes
Copywriter: Matt Lee and Pete Hayes
Account Directors
Simon Hewitt – Board Account Director
Sam Houlston – Account Director
Emily Reed – Senior Account Manager
Gracie Smith – Account Executive
Agency Producer: David Riley
Director: Tony Barry
Production Co: Knucklehead
Producer: Sara Cummins