In Sweden, Fika is one of a initial difference that foreigners learn when visiting a country. It’s arrange of like a coffee mangle or afternoon tea in England, though with most larger amicable connotations. This Swedish mania with coffee is partial of a reason because Volvo outfits a automobile uncover booths with a coffee emporium for attendees — that and a fact that Dean Shaw, conduct of corporate communications for Volvo Cars USA, is a coffee fanatic.
It also explains because Volvo commissioned a tiny coffee emporium in a behind of this Volvo XC90 SUV. The association denounced it during a press expostulate this week in Arizona, and brought along Jay Lijewski from Victrola Coffee Roasters in Seattle, Washington, to whip adult some drinks.
Volvo private a third quarrel from a XC90 and commissioned an electric shifting shelf in a bucket area. It’s lonesome with a same Linear Walnut timber that accents a rest of a interior, and a automobile has a series of additional batteries to assistance hoop a complicated bucket (the automobile needs to be using for all to work properly). The brunt of a coffee prolongation is rubbed by a $4,500 La Marzocco Linea Mini, that Volvo says is a best “home” appurtenance in a world.
Volvo reps aren’t certain what they’ll do with a Volvo XCoffee 90 (not an central name) aside from creation espresso for caffeine-addicted automobile journalists, though if we really like coffee, we can always give Dean a call and see how most he wants for it.
Photography by Jordan Golson / The Verge