New Rays hitter Jose Martinez’s passions: Baseball, coffee and giving

PORT CHARLOTTE — Here are a few things we should know over your morning coffee about new Rays designated hitter and occasional initial baseman Jose Martinez.

He has perseverance, battling by 10 years in a minors before removing to a large leagues in 2016.

Has a round pedigree, his father, Carlos, personification 7 seasons in a majors, many famously attack a round that bounced off Jose Canseco’s conduct for a home run.

A good reputation, famous for his extensive hall and cave leadership, providing so many positivity and appetite that his former manager in St. Louis, Mike Shildt, says “he’s like a tellurian Red Bull.’’

A knack for hitting, racking adult some of a best numbers of active players opposite lefties, a career .331 normal and a whopping .976 OPS.

And a cold nickname, Cafecito, radically a younger chronicle of his dad, who was famous as Café.

But what might eventually heed Martinez a many is his adore of java and integrity to assistance people who need financial assistance, generally in his local Venezuela.

More specifically, how he total a two, partnering with a Primos Coffee association to sell his possess Cafecito brand, and donating his half of a increase to free causes.

“If we go out there and do something for a people that are in need,’’ Martinez said, “that for certain is going to make we a improved person.’’

New Ray Jose Martinez has his possess code of coffee, called Cafecito, from a Primos Coffee Co. [Primos Coffee Co.]

Martinez, 31, talks a lot about giving, possibly it’s time with fans in chairman or on amicable media, recommendation and information to his teammates, or income to a reduction fortunate.

He schooled from his dad, from his struggles operative his approach to a majors, from Cardinals teammates Yadier Molina and Adam Wainwright, from life.

“There’s a lot of people who helped me by a process,’’ Martinez said. “Who took their time to assistance me in revelation me what to do and what not to do, what’s good for me and what wasn’t.

“I satisfied when we conclude those moments, (then) when we see an event to share something that maybe helps somebody else, we feel good.’’

The attribute with Primos, a tiny family-run association with a plantation in Nicaragua and a roasting/storage trickery during a domicile in Texas, started around a mutual connection.

Than Graffam had been a fan of Martinez, as a actor with an moving story and a amicable media presence. He met a Primos people in Nicaragua while on a outing assisting kids by his Hope Project International, and started brokering deals.

He had a crony hit Martinez in early 2019, and a Cafecito line was fast brewing.

“I suspicion it was such an easy fit,’’ Graffam said, “of carrying a peculiarity product with a abounding family story and story of tough work in partnership with such a good man with an moving story of round family story and that same work ethic.’’

Co-owner Betty Ann Blandon pronounced Primos wasn’t looking to couple adult with a celebrity. But, she wrote around email, “after witnessing (Martinez’s) certain attitude, liking for life, joining to attain and eagerness to assistance others, how could we not partner with him? And his nickname doesn’t harm either.’’

Primos, that started sell sales 5 years ago, already had a sister company, Café las Misiones Partners, that gives income from sales to goal groups, so a free member was similar.

Martinez’s coffee debuted final spring, with a sketch of him hitting, his Cardinals No. 38 and signature on a bag label. It has now been updated with his new No. 40 in Rays blue, and there’s a relating mug.

The Primos Coffee Co. is also charity this Jose Martinez mop for sale in additioin to his Cafecito code of coffee. [Primos Coffee Co.]

Bags are accessible usually online for now, $12.99 for 12 ounces around primoscoffeeco.com. But Primos officials contend they have talked to Publix about removing it stocked in Tampa Bay area stores, and would like to have it accessible during a Trop.

“It seemed like a good idea, and gave me a height to assistance people,’’ Martinez said. “You do things to get things to give to people, and we give adore for a people.’’

As for a coffee itself?

“It’s got a tiny flog to it,’’ Martinez said. “It’s good and smooth, though indeed during a finish it kind of feels a tiny bit sweet.’’

Martinez, creation $2 million in a second of a two-year deal, with another $1 million accessible in incentives, doesn’t have a complement in place nonetheless to share proceeds. Instead, he helps who he can around his La Guaira hometown.

“I live in a tiny town, so everybody knows my family,’’ he said. “Everywhere we go, if we have something in my pocket, or if we go to a store we get something for a people that are right there on a dilemma — ‘Here we go.’ … Sometimes we make a large pot of soup and try to share it. Or we lay with a organisation of kids and we give them (something). Every day we can indeed find someone.’’

Martinez is anticipating a coffee plan keeps flourishing to promote his benevolence. If things go good he will demeanour to settle a foundation.

“That’s going to give me some-more chances,’’ he said. “If we assistance people in my hometown, we can enhance to a capital, Caracas. And we can go to other areas where people are unequivocally poor. So this is going to have some-more impact for people with what I’m perplexing to do when I’m personification and when I’m retired.’’

Cardinals round operations boss John Mozeliak pronounced a coffee module fits with Martinez’s grub to make himself and all around him improved each day.

“It’s a good thing,’’ Mozeliak said. “He’s a special guy. It wasn’t easy to trade him divided from a chairman side of things, though from a round side it done a lot of sense.”

Without many personification time for Martinez, St. Louis traded him and outfielder Randy Arozarena for earnest pitching awaiting Matthew Liberatore and a minor-leaguer, and an sell of rival change breeze picks.

“He’s a high appetite actor that will be hall favorite,” Mozeliak said. “He always finds a certain in everything, we consider they’ll unequivocally enjoying him around.’’

Especially when he brings a coffee.

Contact Marc Topkin during mtopkin@tampabay.com. Follow @TBTimes_Rays.