PHILADELPHIA, Feb. 26, 2020 /PRNewswire/ — After securing inhabitant placement during Wal-Mart in 2019, La Colombe is stability a assertive expansion plan by capturing inhabitant placement for a renouned Draft Latte — a first-of-its-kind, ready-to-drink texturized coffee libation that delivers a full ambience and hardness of a loyal cold latte – during Kroger and Walgreens in a initial entertain on 2020.
La Colombe’s core Draft Latte flavors; that embody a Original Draft Latte, Triple Draft Latte, Mocha Draft Latte, Vanilla Draft Latte and Caramel Draft Latte, will be accessible in over 2,000 Kroger operated stores coast-to-coast, that embody Kroger ensign and non-banner stores such as King Soopers, Ralphs, Fred Meyer and Mariano’s. Additionally, over 7,200 Walgreens stores and over 250 HEB stores will be picking adult a Draft Latte core flavors.
Over 1,500 Targets will also be fasten a list of stores shortly offered La Colombe. In early 2020, it will be picking adult La Colombe’s newest non-dairy Draft Latte – Oatmilk Draft Latte. Finally, over 500 Target stores will be carrying La Colombe’s single-origin 42oz multiserve bottle.
“Distribution is stability to grow during record rates,” pronounced Todd Carmichael, CEO and Co-Founder of La Colombe. “With a further of Walgreens and Target among many others to a family of retailers opposite a country, 2020 is ramping adult to be another stellar year.”
This additional placement builds on La Colombe’s prior successes. Last year La Colombe was ranked series 1 in dollar shares during Whole Foods, violence out competitors like Califia Farms, Bulletproof, Starbucks and Stumptown.1
The sum ready-to-drink coffee difficulty is $1.6 billion in annual sales,2 and is flourishing during an normal rate of 10% opposite all channels. In a grocery channel, La Colombe’s ready-to-drink beverages are one of a category growth leaders during +36%.3 Since a pregnancy of a Draft Latte in 2017, Draft Latte has gained over 55,000 points of placement national and has achieved some-more than 52% ACV (Total US MULO).4
Recently La Colombe’s Oatmilk Draft Latte won BevNET’s Best of 2019 “Best New Product,” an award which honors brands and companies whose opening over a past year has put them into position to emanate long-term change within a industry.
The bomb arise has done La Colombe a dermatitis brand. But coffee is only a beginning. La Colombe is now innovating in other spaces, vital adult to their guarantee of liberating a café menu.
For some-more information on Draft Latte, a nutritive value, or to find out that retailers is carrying a can, visit a website or follow #DraftLatte.
ABOUT LA COLOMBE
La Colombe (www.lacolombe.com) is a heading coffee spit famous for ethical, long-term trade practices with growers. Considered one of a pioneers of a third call of coffee, it provides signature classical blends and well-developed single-origin coffees to cafés, hotels, restaurants and retailers around a world. In addition, a association owns and operates 30 cafés in Philadelphia, New York, Chicago, Boston, Los Angeles and Washington, D.C. – with additional locations and new markets scheduled to open in 2020-2021. The association has also done headlines in a ready-to-drink business with a DRAFT LATTETM – a world’s first-ever textured cold latte.
1 Nielsen, L52 Weeks, Period Ending 11.4.2019
2IRI MULO (Food/Grocery, Club, Mass, Walmart, Dollar, Military, Walmart (Club doesn’t embody Costco), Period Ending 12.29.2019
3 IRI UNFY, L52, Period Ending 12.29.2019
4IRI MULO (Food/Grocery, Club, Mass, Walmart, Dollar, Military, Walmart (Club doesn’t embody Costco), Period Ending 12.29.2019. Points of distribution sourced from Destini product locator.