If you’ve ever been too sleepy to go out, Pabst Blue Ribbon has a really sparkling new announcement: PBR Hard Coffee, a caffeine-and-booze-infused iced latte.
PBR Hard Coffee, with an ABV of 5 percent, is not a mix of beer and coffee or a coffee-flavored beer. Rather, it’s a peaked iced malt libation done with genuine Arabica and Robusta coffee beans, a lurch of tawny divert and sweet vanilla flavoring. Espresso martini vibes? Yes, please.
Packaged in an 11 fl. oz. can, PBR Hard Coffee facilities a classical PBR logo, though swaps a red and white stripes for shades of brown.
“Pabst Blue Ribbon has always been a code that pushes bounds and celebrates those who examination and try new things,” pronounced John Newhouse, code manager for PBR, in a press release. “Hard Coffee is an event for us to colonize a tasty and fun new drink, and give America something unique.”
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On Jun 1, a association announced around Twitter that they would be contrast a new splash in usually 5 states to start: Pennsylvania, Maine, New Jersey, Florida and Georgia. They suggested residents of those states check out a Product Finder on their website to see if a drinks were being sole nearby them.
Hi! Right now a Hard Coffee is in singular recover in Pennsylvania, Maine, New Jersey, Florida + Georgia. If we wish to see if it is nearby we in any of those states, we can check out a Product Finder on a website. Let us know if we have any serve questions!
— Pabst Blue Ribbon (@PabstBlueRibbon) July 1, 2019
The PBR Hard Coffee proclamation comes in a arise of several other code innovations in new months. In April, PBR announced that it would be entrance out with dual new iterations of their famous brew: Pabst Blue Ribbon Extra and Pabst Blue Ribbon Non-Alcoholic.
PBR Extra has a small some-more of a kick, featuring an towering ABV of 6.5 percent (the strange PBR has 4.6 percent), while Pabst Blue Ribbon Non-Alcoholic comes in during 0.5 percent ABV—just about booze-free. Prior to that, in March, a association announced their incursion into a spirits business with news of a PBR-branded whiskey on a horizon.
