SAO LOURENCO, Brazil, Jun 24 (Xinhua) — A tiny Brazilian city, once famous for a vegetable H2O springs, is now welcoming tourists with new attractions — a specialty coffee with singular ambience and quality.
Besides enjoying a healthy beauty of Sao Sourenco, a city located in Brazil’s southeastern state of Minas Gerais, tourists from around a universe are also flocking to a coffee emporium during a city core to take a sip of a internal coffee, that has a story of over 100 years.
The coffee sole in Junior’s emporium was grown during a plantation located in a alpine segment of southern Minas Gerais, a dirt and climatic conditions of that are auspicious to coffee growth.
Meanwhile, Sao Lorenco is famous via Brazil for a healthy open water, that also helps to explain because a segment produces most of a best coffee in a country.
“The coffee here has astringency and sweetness, and does not need sugar,” pronounced Helcio Junior, executive and a fourth era coffee rancher using a coffee emporium Unique Cafes.
The good peculiarity of internal coffee has severely increased a growth of tourism in a region, pronounced Junior, who dedicated himself after graduating from university to transforming his family business from a coffee bean exporter to a specialty coffee producer.
In 2005, a coffee representation from a plantation won a initial place in a “Cup of Excellence,” an annual foe hold in several countries to code a top peculiarity coffee produced, with a universe record of 95.85 points on a scale of 0 to 100.
Brazil is a world’s largest writer and exporter of coffee. Coffee plantations are especially located in a southeastern states of Minas Gerais, Sao Paulo and Parana.
According to a Brazilian Association for a Coffee Industry, each singular vital coffee code uses Brazilian coffee in a blend.
However, Brazil has, for decades, oriented a trade of coffee as a commodity instead of a specialty product, therefore it has mislaid a selling diversion when it comes to compelling a possess brand.
“I started to fry a possess coffee in 2005, when we entered a family business,” Junior said.
“Before that, a association had usually planted and constructed immature coffee beans, and starting to fry coffee means that a possess coffee product enters a domestic market,” Junior said.
According to Junior, his family has been exporting coffee beans to Japan, Norway, Finland, Denmark, Canada, Australia and a United States.
“We have entered a Chinese marketplace in new 4 to 5 years, and we have non-stop a coffee emporium in Shanghai,” he said.
Junior believes that his specialty coffee has a earnest awaiting in a Chinese market.