Citrus flavors are on trend in libation launches this year, and La Colombe has brought a green records common in shandy beers to a ready-to-drink cold decoction coffee formula. At a Natural Products Expo West uncover in Anaheim final week a latest RTD innovations were on display.
In further to a Shandy collection, La Colombe also showcased dual new 42oz bottles of cold-filled, cold decoction multi-serves that are single-origin and organic, along with an Oatmilk Draft Latte.
The Arnold Palmer of coffee
At a finish of summer 2018, La Colombe initial introduced a Shandy line with Lemonade and Grapefruit flavors, job it “the subsequent expansion of coffee.” It considers itself a fourth-wave coffee association and a colonize of a destiny of a industry, that is what led to a Shandy line.
Todd Carmichael, CEO and co-founder of La Colombe, pronounced “We are always in hunt of what coffee can turn and that is something that invariably drives us.”
The formula called a citrus line a ‘natural fit’ with a nitro cold decoction formula, as “citrus is a tasting note that is benefaction in many high elevation, aloft scoring coffee.” Its infused with nitrous and done with light-roasted Colombian organic coffee.
La Colombe prides itself on sourcing a coffee ethically and substantiating long-term trade practices with growers, something it extended to a new fruit flavors. The Shandy line gets a lemons from centuries-old groves along a Mediterranean seashore in Sicily, and cherries from a surrounding area of La Colombe’s prolongation trickery in Michigan.
“What we wanted this plan to turn is a coffee that is chug-able. This is not your normal coffee. It’s a Arnold Palmer of coffee. It truly defies a stipulations of a time of a day. This is an all-day kind of drink,” Carmichael said.
Kyle O’Brien, executive VP during La Colombe, told BeverageDaily a formula has continued to rise a Lemonade and Grapefruit formulas, so they might ambience opposite now than they did during final summer’s debut.
The Cherry season was accessible for a special preview during Expo West, though won’t strictly launch until Jul 1 in a 9oz slim cans.
Cold Brew Shandy Lemonade
Nutrition: 7% juice, 60 calories, 90mg caffeine, 13g sugar, 16g carbohydrate, 10mg sodium
Ingredients: organic cold-pressed coffee, Sicilian lemon juice, shaft sugar, acacia fiber, xanthan gum, ascorbic poison (vitamin C)
Cold Brew Shandy Grapefruit
Nutrition: 11% juice, 60 calories, 90mg caffeine, 14g sugar, 16g carbohydrate, 15mg sodium
Ingredients: organic cold-pressed coffee, grapefruit extract (from concentrate), shaft sugar, acacia fiber, lemon extract concentrate, grapefruit essence, ascorbic poison (vitamin C), xanthan gum
Cold Brew Shandy Cherry
Nutrition: 15% juice, 70 calories, 90mg caffeine, 15g sugar, 17g carbohydrate, 25mg sodium
Ingredients: organic cold-pressed coffee, red green cherry extract (from concentrate), shaft sugar, acacia fiber, green cherry essence, lemon extract concentrate, ascorbic poison (vitamin C), xanthan gum
Cracking a cold-brewed and cold-filled code
The dual new large-format multi-serve bottles are rising in Cold Brew Brazilian Medium/Dark Roast, that is done from singular origin, entirely cleared and sun-dried coffee beans from Brazil; and Cold Brew Colombian Light Roast, whose beans come from a Sierra Nevada Mountains of Colombia.
“Multi-serve is something we’ve been meditative about for a while, though we waited until we could invent a record to fill a bottle but heating adult a plastic. It’s official. We have burst that code,” Carmichael said.
“Ultimately what this is about is bringing home a comprehensive best cold decoction coffee in America, to your refrigerator. We wanted to mangle down that wall where we turn partial of your morning slight and concede we a ability to customize your libation how we like it.”
Also on daub during Expo West was an Oatmilk Draft Latte, roving a trend of oat divert alternatives in a coffee space and a wider libation industry. O’Brien pronounced it would launch in can format within a subsequent few months.
La Colombe’s existent portfolio of RTD Draft Lattes are accessible on-site during cafes and in retail, including Original, Triple Shot, Vanilla, Mocha, Caramel, Coconut, Coconut Mocha, Pumpkin Spice, Peppermint Mocha and Honeysuckle.
Since rising in 2017, a Draft Lattes are now sole during some-more than 55,000 locations and all of La Colombe’s RTD drinks have gifted 130% difficulty growth. The formula operates 30 cafeteria locations in a US in New York, California, Chicago, Philadelphia, Washington DC and Boston, with some-more approaching to open in a new few years.
