Marine Corps Veteran creates ‘Operation Coffee’ to lift awareness, income to assistance forestall Veteran suicide

Sam Floyd (pictured above) believes most can be achieved with review over a crater of coffee.

The Marine Veteran who served in Afghanistan is creation his truth a existence with Operation Coffee, where 10 percent of each sale goes toward Veterans’ self-murder prevention.

Motivated to try and make a disproportion following a self-murder of a Veteran friend, Floyd bought a church built in 1866 in his hometown of Campbellsport, Wisconsin, about 50 miles north of Milwaukee.

He now operates his small-batch roasting operation out of a former First Baptist Church, that also has turn his home, finish with a bell that still rings when a wire is pulled and a bedroom upstairs in a former choir loft.

“He believes that sitting down and carrying conversations helps.”

“Countless series of friends, and we hear about friend’s friends that committed suicide. we was fundamentally ill and sleepy of it,” pronounced Floyd. “So, now when I’m carrying a review over a crater of coffee with a Veteran, we always consider — if we only could have had a crater of coffee with that guy, maybe he wouldn’t have motionless to do it.”

Wife speedy he find diagnosis during VA

Despite several signs that something was not right, Floyd pronounced it took about a decade after he got out of a Marines to start receiving diagnosis during a Phoenix VA during a propelling of his ex-wife.

“I was only not unequivocally bargain what we was going by in my head,” pronounced Floyd, who deployed to Afghanistan in 2003-04. “I would nap for a week and a half and suspicion that was normal. I’ll only get over it, that form of deal.”

“The whole post-traumatic stress, whatever we wish to call it, depression, was undiagnosed for a small over 10 years,” he said. “Got married, and we can’t unequivocally censor anything from your wife. But she was a outrageous blessing since she helped me comprehend what we was struggling with. So, we went to a VA, got help.”

Floyd changed to Campbellsport and got a pursuit during a Blue Door Coffee Co., a coffee emporium on Main Street in a city of about 2,000 people.


Floyd converted a First Baptist Church, built in 1866, into his coffee roasting operation and his home.

Floyd converted a First Baptist Church, built in 1866, into his coffee roasting operation and his home.


That’s when Floyd started Operation Coffee.

He now roasts dual days a week, while still operative during Blue Door. Each of his signature roasts bears a Veterans story on a behind tag of a package.

On a Honduras Dark Whole Bean bag, a story is created by late Marine Maj. Mark Voelker, who describes being served a crater of coffee by a crony in Al Asad, Iraq, in 2004, while recuperating from a helicopter crash.

“There is a most some-more to this than a crater of coffee,” Voelker wrote. “This is a process, a present — a present of time and, ultimately, consolation and compassion.”

“The reason we chose coffee is since there can be that common ground, only that one common thing, and that can be a crater of coffee,” pronounced Floyd, who still receives caring during a Milwaukee VA.

“Sam is meditative most bigger than himself,” says his trainer during a Blue Door. “He’s not perplexing to turn a millionaire. Nobody building a roastery in Campbellsport is perplexing to turn a millionaire.

“His wish is to emanate that awareness. Everybody knows there’s a problem. He only wants people to speak about it. He only believes that sitting down and talking, carrying conversations helps.”


Jim Hoehn is a Public Affairs Specialist during a Milwaukee VA Medical CenterJim Hoehn is a Public Affairs Specialist during a Milwaukee VA Medical Center