PBR has a coffee-beer hybrid percolating.
Bouncing behind from a “Pabst Blue Ribbon necessity of 2018,” a fast American brewing association is contrast out a new “Hard Coffee” in name states.
PBR’s depressant-stimulant cocktail combo is done from “Arabica and Robusta” coffee beans and “rich, tawny American milk.” It’s hyped as tasting like “premium vanilla-infused iced coffee” — though packs a 5% ABV punch.
“Pabst Blue Ribbon has always been a code that pushes bounds and celebrates those who examination and try new things,” says John Newhouse, code manager during Pabst Blue Ribbon. “Hard Coffee is an event for us to colonize a tasty and fun new drink, and give America something unique. We wish everybody loves it as most as we do.”
For now, a libation is usually accessible in Florida, Pennsylvania, Maine, New Jersey and Georgia. Participating outlets can be tracked around PBR’s “Finder.”
Prices change by state, though a four-pack of a caffeinated brews costs $14.99 in a state of Pennsylvania, according to a Philadelphia Inquirer.
Hard Coffee debuts 175 years after Jacob Best grown PBR’s “beloved lager recipe,” a code touts, and “continues to applaud a founder’s lust for innovation, noticing that today’s drinkers direct good tasting products with coherence and options for a operation of lifestyles.”
Though a product is dubbed a “first of a kind” in promo materials, it’s indeed not: Dunkin Donuts released a coffee drink with Harpoon Brewery in Oct 2018.