First beer, afterwards whiskey and now…hard coffee? The expansion of a Pabst Blue Ribbon portfolio has taken some engaging turns in a final integrate months. In Dec of final year, it looked like PBR was going a approach Ol’ Yeller, yet given afterwards they’ve not usually survived, yet thrived, adding a fascinating white whiskey and now a boozy iced coffee to their before suds-only offerings.
Featuring a mix of Arabica and Robusta coffee beans, “rich, tawny American milk” (as against to what? Imported milk?) and malt liquor, a new mixture is during once hypnotizing and horrifying, wrapping an array of American vices—from coffee to splash to glucose—in a singular available liquid receptacle. Suffice to say, American celebration enlightenment hasn’t seen anything this innovative given Four Loko, that threatened to clean undergrads wholly from a face of a earth before being criminialized by a FDA in 2010.
Pabst has a somewhat some-more certain take on their new upper/downer, however.
“Pabst Blue Ribbon has always been a code that pushes bounds and celebrates those who examination and try new things,” pronounced John Newhouse, code manager during Pabst Blue Ribbon. “Hard Coffee is an event for us to colonize a tasty and fun new drink, and give America something unique. We wish everybody loves it as most as we do.”
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Whether or not America floods to PBR tough coffee like they do Dunkin’ and Starbucks stays to be seen, yet early contrast numbers in Florida, Pennsylvania, New Jersey, Georgia and generally Maine—where 4 packs are already drifting off shelves into Maine-iac stomachs opposite a state—suggest a 5.0% ABV tough coffee is here to stay. One word of recommendation from a associate varsity drinker, however: Even yet it says coffee on a can, we might wish reason off until after work to moment one open.