India’s Coffee King Struggled to Flourish Off an Elusive Middle Class

NEW DELHI—V.G. Siddhartha sought to renovate his Indian coffee-shop sovereignty into a tellurian success story. His apparent self-murder has instead highlighted a onslaught many companies knowledge seeking to pullulate on a behind of India’s fast-expanding though cost-conscious center class.

The physique of Mr. Siddhartha, 59 years old, owner of India’s biggest sequence of coffee shops, Café Coffee Day, was found on Wednesday floating in a stream in southern India. Local authorities are investigating. Coffee Day Enterprises Ltd., Mr. Siddhartha’s…