In a 36-minute-long YouTube video, Los Angeles-based Lauren walks by her reimagining of any of a companies’ brands, formulating a new logo, icon, and tone intrigue for any one. She meticulously explains her pattern decisions, all of that aim to make a 3 existent coffee companies’ brands a small closer to her prophesy of artisanal coffee, while still preserving some elements of a prior branding.
The video is partial of a array where Lauren redesigns a logos of vital companies, many of that she solicits from her large following (she has scarcely 96,000 subscribers on YouTube and 14,600 supporters on Instagram). She’s also redesigned a logos for Zara, ATT, and Chipotle, and she posts videos about her life as a designer, giving recommendation about striking design, walking by DIY projects, and perplexing on preservation store clothes.
Here’s how she rethought a branding of coffee giants like Starbucks, The Coffee Bean Tea Leaf, and Folgers.
Starbucks bids goodbye to a mermaid
First up, a large kahuna. Lauren takes a radical proceed with a Starbucks logo, even yet in a video she claims she doesn’t wish to take it too distant divided from a original. “I’m going to give it a facelift, make it demeanour a small bit younger, though stay within a same code beam so we don’t remove code recognition,” Lauren says.
The result, however, is really different. Lauren chooses a new typeface, called Titling Gothic, for a word mark, and replaces a “a” in Starbucks with a star. For her redesign of a mermaid, she focuses usually on a singular element: a woman’s crown. She combines it with a star on tip to give it a some-more finish look. (Lauren also attempted to incorporate some of a squiggles in a mermaid’s hair though eventually motionless opposite it.) She tweaks a classical immature tone to be a bit warmer and adds a interrelated gold, blush, and black colors to finish her rebrand.
The trademark is effective—but usually just. Some competence have difficulty noticing it. The stream Starbucks trademark is so iconic during this indicate and people are so accustomed to it that a change this thespian leads to some critical griping in a comments.