Almanac: Instant coffee

On Aug 11, 1903, 116 years ago today, Japanese-American chemist Satori Kato, of Chicago, perceived a obvious for his process of creation present coffee … a process that avoided a spoilage that had thwarted progressing attempts.

kato-coffee-company-brochure-winterthur-museum-library-244.jpg
A leaflet for a Kato Coffee Company, from a 1901 Pan-American Exposition.

Winterthur Museum Library


Alas, his code of present coffee never achieved blurb success. 

However, a many other brands of present that followed did emanate a selling buzz, not to discuss a abounding decoction of TV commercials, as in a 1981 ad starring singer Lauren Bacall: 

“Mmmm! That smashing aroma tells we High Point is no typical coffee!”


Lauren Bacall High Point Coffee Commercial 1970’s by
DAN-D-TV on
YouTube

In fact, present is so deeply steeped in a renouned alertness that a deficiency was drift for a coffee visit of sorts on a TV uncover “Seinfeld,” from a part “The Library”:

Mr. Bookman: “You don’t have any present coffee?”
Seinfeld: “No. we don’t routinely have –”
Mr. Bookman: “Who doesn’t have present coffee?”
Seinfeld: “I don’t.”
Mr. Bookman: “You buy a jar of Folger’s Crystals, we put it in a cupboard, we forget about it. Then, after on when we need it, it’s there. It lasts forever. It’s freeze-dried!”


Seinfeld – Jerry and Mr Bookman by
Ondkloss on
YouTube

Though present will never win over loyal coffee snobs with their French presses, it’s expected to always be valued by a desirous among us pulpy for time.

As a producer T.S. Eliot wrote in “The Love Song of J. Alfred Prufrock”: “I have totalled out my life with coffee spoons.”

      
Story constructed by Charis Satchell.