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IBM announces app during CES 2020 that marks coffee bean from plantation to cup

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At CES 2020, IBM and Farmer Connect announced a new app that uses blockchain to bond coffee drinkers with a farmers who grow a beans.  
 
The app also allows consumers to support a farmer’s village and urge   clarity from coffee sellers. The “Thank My Farmer” app is formed on a IBM Food Trust platform. 

SEE: More CES 2020 coverage
 
Several organizations have determined satisfactory trade beliefs for growers, environmentally supportive tillage practices and satisfactory salary for employees. However, a coffee supply sequence has mixed steps, including harvesting, processing, packing, shipping, exporting/importing, blending, and roasting. Each member marks usually their couple in a sequence and information from any step is siloed, creation it formidable to lane a source of a beans.

Blockchain simplifies a sell and tracking of supply sequence information and payments by formulating a permanent digitized sequence of transactions. Each network member has an accurate duplicate of a data, and additions to a blockchain are common via a network formed on any participant’s turn of permission.
 
The “Thank My Farmer” app pulls information directly from a blockchain in a standardised approach that can be used opposite a industry. It connects a coffee drinker to farmers, traders, roasters and brands. The app uses an interactive map to tell a bean’s start story.
 
The new mobile focus will launch in early 2020. Users in a U.S. and Canada will be means to indicate QR codes on 1850 code coffee. European consumers will be means to entrance a “Thank My Farmer” app by a new brand, Beyers 1769.
 
As a app expands in 2020, vast and tiny companies will be invited to join, and coffee drinkers will be means to support a communities where their coffee is grown by appropriation internal projects. Farmer Connect is now incorporating self-sovereign identity, a form of digital temperament built on distributed bill technology, in partnership with a Sovrin Foundation. This closes a loop on a circular economy that will support small-scale farmers and yield clarity to a consumer.
 
Dave Behrends, a conduct of trade during a coffee trade association Sucafina, founded a Farmer Connect height in Sep 2019 with vital coffee organizations, including a Colombian Coffee Growers Federation, Beyers Koffie, The J.M. Smucker Company, and Sucafina. IBM is a project’s tech partner.
 
“Consumers now can play an active purpose in sustainability governance by ancillary coffee farmers in building nations,” Behrends pronounced in a press release.

Stanford researchers tested a eagerness of consumers to compensate some-more for satisfactory trade coffee with a  randomized control hearing in 26 grocery stores. They found that sales of a dual many renouned coffees rose by roughly 10% when they carried a Fair Trade tag as compared to a ubiquitous label.  

Blockchain in a supply chain

This is not a initial time blockchain has been implemented to urge clarity in supply chains. Several industries are regulating blockchain to lane food and tender materials  by a supply chain. A vital quick food tradesman uses blockchain to lane a heat of beef as it moves  from plantation to restaurant. Minespider uses blockchain to track any step in a vegetable supply chain that is identical in complexity to a coffee supply chain. 
 
This news builds on a success of IBM Food Trust, a blockchain-based height that allows larger traceability, clarity and potency for a food industry.  
 
Wal-Mart, Wegmans, Nestlé, and 4 other vital food providers worked with IBM to emanate a Food Trust network in 2016. Dozens of companies have assimilated given then.
 
With blockchain and a Food Trust, Wal-Mart can fast snippet any food products behind to a accurate farm. The CDC estimates that 48 million people get ill from a foodborne illness any year, 128,000 are hospitalized, and 3,000 die.
 
“Blockchain is some-more than aspirational business tech, it is used currently to renovate how people can build trust in a products they consume,” pronounced Raj Rao, ubiquitous manager, IBM Food Trust in a press release.

For more, check out a CES 2020 Preview on CNET.   

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Thank My Farmer allows coffee drinkers to snippet their coffee to know a peculiarity and origin, and even support a rancher who grew a beans.